Consumer’s Brand Preference of Laptops
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Date
2014
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Abstract
India‘s developing economy notifies the positive impact of this technology and continuously
moving towards growth. Initially laptop market started functioning as a niche market but
now it has various market segmentations as per their market demqnd. India is the third
fastest growing laptop market. The research design adopted in this study is bofh descriptive
and analytical in nature. Commercially vibrant and Industrially advanced Coimbatore 'is an
educational hub enriched with humpty number of Educational Institutions and computer
learning centers - Universities, Colleges and Schools. This research study area is suitable to
find out the laptops brand preference. The customers o f Dell, Hp/Compaq, Sony, Samsung
and Lenovo laptop brands in Coimbatore are samples selected for this study. A sample of
300 respondents was selected. The purposive sampling technique is used. The study covered
a period is six months from .January 2013-June2013.