Consumer’s Brand Preference of Laptops
| dc.category | Journal Article | |
| dc.contributor.author | Geetha, D | |
| dc.date.accessioned | 2017-04-12T17:48:39Z | |
| dc.date.available | 2017-04-12T17:48:39Z | |
| dc.date.issued | 2014 | |
| dc.department | Commerce | en_US |
| dc.description.abstract | India‘s developing economy notifies the positive impact of this technology and continuously moving towards growth. Initially laptop market started functioning as a niche market but now it has various market segmentations as per their market demqnd. India is the third fastest growing laptop market. The research design adopted in this study is bofh descriptive and analytical in nature. Commercially vibrant and Industrially advanced Coimbatore 'is an educational hub enriched with humpty number of Educational Institutions and computer learning centers - Universities, Colleges and Schools. This research study area is suitable to find out the laptops brand preference. The customers o f Dell, Hp/Compaq, Sony, Samsung and Lenovo laptop brands in Coimbatore are samples selected for this study. A sample of 300 respondents was selected. The purposive sampling technique is used. The study covered a period is six months from .January 2013-June2013. | en_US |
| dc.identifier.uri | https://ir.avinuty.ac.in/handle/avu/3120 | |
| dc.lang | English | en_US |
| dc.publisher.name | International Journal of Social and Allied Research | en_US |
| dc.publisher.type | International | en_US |
| dc.title | Consumer’s Brand Preference of Laptops | en_US |
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