Challenges of Women Entrepreneurs in Service Trade and Manufacturing Sectors of Coimbatore District
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2013
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In India, women constitute 48 per cent o f the total population. They constitute 84 per cent o f the rural
unemployed sector and 77 per cent o f the total unemployed sector. Women in India are characterized by low
levels o f education, income, employment and entrepreneurship. In the total women population o f India,
about 28 per cent are working women and the percentage o f self-employed women constitutes 57 per cent o f
the total self-employed people. (Balu, 2008). Participation o f women in income generating activities is also
necessary due to the economic pressure the families are facing to improve the quality o f life. Entrepreneurship
may be regarded as a powerful tool for economic development o f a predominantly agricultural country like
India (Jaswal, 2006). With regard to social and cultural difficulties, even qualified women do not enter into
employment due to changing business environment. The emergence o f women entrepreneurs would promote
growth in industrial development, bring out socio-economic reforms, ensure better family living conditions
and ultimately increase the status o f women in the society (Chudhari, 2005).