Browse
Recent Submissions
Item Solid State Batteries Design, Challenges and Market Demands(2022) Nalini, BItem Foreign Direct Investment Flow into Indian Banking Sector – A Paradigm Shift(2017-03) Vimala, VItem E-Money and Financial Behaviour of the Bank Customers(2020) Vimala, VItem குமரகுருபரர் படைப்புக்களின் வகைப்பாடும் அழகியல் உத்திகளும்(2017) கீதா, மItem Impact of Plastic Money on Bank Customers(2017) Vimala, VItem Food Service Management Practical(2018) Thilakavathy, SItem Food Service Management Theory & Practical(2018) Thilakavathy, SItem A Treatise on Recent Advances in Bio-Inorganic and Medicinal Chemsitry(2017) Lalitha, PItem Customer Perception Towards High and Low Involvement Product Categories(2017) Shanthi, Pn today’s competitive market, having a well-thought marketing strategy is a key contribution to corporate success. There is enormous variability in the customers buy and use products .The purpose of the study is to understand the customer perception towards high and low involvement product categories and their purchase behavior. Descriptive research was used for the study. The data were collected from primary and secondary sources. Primary data were collected with the help of a structured interview schedule from 150 respondents and were analyzed using the statistical tools namely Descriptive statistics and Garrate ranking. The study shows that the company has to pay maximum attention to the quality , similarity of the products in high involvement category and target the customers in search of new products and innovativeness is found to be a major constituent of low involvement product category.Item Awareness on Financial Inclusion Among Low Income Households(2017) Shanthi, PFinancial inclusion mainly for the poor who have not brought under the umbrella of formal financial institutional support and getting them out of the clutches of local money leaders The Report of the Committee on Financial Inclusion in India, 2008 define financial inclusion as the process of ensuring access to financial services and timely and adequate credit where needed by vulnerable such as weaker sections and low income group at an affordable cost The Government of India through the banking system derived important schemes meant to facilitate financial inclusion among its subjects, namely No frill account, Kisan Credit Card (KCQ, General Purpose credit Card (GCC) and dispensing micro credit through formation and credit linkage of Self Help Group. The study employed stratified random sampling technique to select318 respondents in urban and 282 respondents in rural and data were collected by well structured questionnaires and interview schedule. The Liker's scaling technique used for this study area. The result showed that, Low to moderate level awareness was prevailing among the entire sample respondents as to the features of these schemes. The study suggested that in order to cater to the needs of the urban respondents, Government should give special attention to financial schemes as it is not properly reached to huge both urban and rural low income population. Proper training to the agent, frequent inspection to avoid for fraud etc. One essential to create a awareness and provide education on financial services and also avoid in delay loan sanction and reduce the procedure, use of technology for spot collection and withdrawal of money, could be beneficial.Item Customer Perception Towards High and Low Involvement Product Categories(2017) Shanthi, PIn today’s competitive market, having a well-thought marketing strategy is a key contribution to corporate success. There is enormous variability in the customers buy and use products .The purpose of the study is to understand the customer perception towards high and low involvement product categories and their purchase behavior. Descriptive research was used for the study. The data were collected from primary and secondary sources. Primary data were collected with the help of a structured interview schedule from 150 respondents and were analyzed using the statistical tools namely Descriptive statistics and Garrate ranking. The study shows that the company has to pay maximum attention to the quality , similarity of the products in high involvement category and target the customers in search of new products and innovativeness is found to be a major constituent of low involvement product category.Item A Study on Financial Assistance to Organic Farming for Sustainable Development(2017) Shanthi, PThe paper addresses the scope of organic farming as an effective way to promote sustainable agriculture in India. Organic agriculture can contribute to meaningful socio-economic and ecologically sustainable development, especially in developing countries. Organic agriculture reduces the risk of yield failure, stabilizes returns and improves the quality of life of farmers. The potentials that organic farming bears in the developing countries include the areas, consumption and production. Organic agriculture currently covers only a small area in developing countries but its extent is continuously growing as demand for organic products is increasing. Organic agriculture shows several benefits, as it reduces many of the environmental impacts of conventional agriculture. This paper proposes an identification of agricultural production for major crops, assessments of production area, large producers of organic products to alter the balance of requirement and availability. The paper also identifies the financial assistance given by various sectors to organic agriculture and organic agriculture in India in the transition towards sustainable agriculture.Item Role of Insurance Intermediaries in Transition Of Financial Sector for Sustainable Development(2017) Shanthi, PInsurance enables businesses to operate in a cost-effective manner by providing risk transfer mechanisms whereby risks associated with business activities are assumed by third parties. Advancements in product development, information and communication technology have become a reality because of insurance. Distribution of insurance is handled in a number of ways and mostly it is distributed through the use of insurance intermediaries. They serve as the link between insurance companies and the consumers seeking to procure insurance coverage. Life Insurance Corporation of India (LIC) is the dominant life insurer in the liberalized scenario of Indian insurance with more intermediaries. The study attempts to measure the Agency Service Satisfaction from Respondents Perspectives. The primary research was conducted through a market survey consisting of 600 respondents from urban and rural areas of Coimbatore district in Tamilnadu. Statistical tools like percentage and chi-Square tests were employed for data analysis. The study reveals that the urban sample respondents differ from rural sample respondents in connection with the satisfaction derived from the agency services of LIC.