Strategies for Women Entrepreneurship Development
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Date
2012
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Abstract
Women entrepreneurship is the process where women take a lead and organize a business and provide
employment opportunities to others. The rapid growth of women's self-employment and entrepreneurship confirms that this
is a significant avenue to improve women's employability. In Sri Lanka, only 0.8 per cent of women are entrepreneurs out of
34 percent of working women. They are concentrated in feminine areas; textile and garment, floriculture, beauty culture and
bridal saloon, food and catering, etc. However an individual's decision to become an entrepreneur may be practically being
concerned based on motivation, intention and awareness. Women in Sri Lanka are motivated to enter into a particular
entrepreneurial activity because of the peer pressure and not because she really prefers the industry. The contextual domain
of entrepreneurial intentions is influenced by the environmental, organizational, and societal and market conditions of the
organizations .However women entrepreneurs in Sri Lanka possess low-level management skills, face difficulties in access to
raw materials and getting emergency fund for the need. To flourish women entrepreneurship in Sri Lanka there is a need for
organizing training programmes, international, national, local trade fairs, industrial exhibitions, seminars and conferences
to develop professional competencies in managerial, marketing, financial, maintaining books of accounts, other skills and
social ties to encourage women to undertake business.