Factors Influencing the Bank Customers to Adopt E-Banking Facilities

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dc.categoryJournal Article
dc.contributor.authorGeetha, D
dc.date.accessioned2017-04-13T20:23:42Z
dc.date.available2017-04-13T20:23:42Z
dc.date.issued2016
dc.departmentCommerceen_US
dc.description.abstractElectronic Banking refers to the use of technology which enables the customers to perform banking transactions electronically without visiting a bank personally. The present study analyzes the factors that influence the customers to adopt e-banking facilities towards public and private sector banks in Coimbatore. A research study was conducted with the sample of 125 e-Banking customers from public sector banks and 125 e-customers from private sector banks. The objective of the study is to find out the very important factors influencing the customers to adopt e-banking facilities than the traditional banking facilities. To achieve the research objectives, a research methodology was framed. The research design is descriptive in nature. The data was analyzed by applying the relevant statistical tools like percentile, factor analysis, ranking techniques and mean score. The present study concluded that the speed and regular connectivity influence the public sector bank customers to use e-banking facilities rather than the traditional one. From the * private sector bank 24 X 7 and convenience and comfort in usage motivates the customers to adopt e-banking facilities compared to the traditional banking practices. Thus it provides enormous benefits to customers in terms of speed, reliability and convenience either through internet, mobile, telephone or through other electronic delivery channels. E-banking enables the banks to render efficient banking services supporting Commerce Industry, Business and Customers. It helps in the faster growth of our economy. E-banking contributes to the economic development of our nation.en_US
dc.identifier.urihttps://ir.avinuty.ac.in/handle/avu/3191
dc.langEnglishen_US
dc.publisher.nameResearch Highlightsen_US
dc.publisher.typeNationalen_US
dc.titleFactors Influencing the Bank Customers to Adopt E-Banking Facilitiesen_US
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