A Study on factors Influence on Attitude and Brand Recognition toward Purchase Intention of Online Marketing
| dc.category | Book Chapter | |
| dc.contributor.author | Deivanai, P | |
| dc.date.accessioned | 2017-04-11T22:42:58Z | |
| dc.date.available | 2017-04-11T22:42:58Z | |
| dc.date.issued | 2014 | |
| dc.department | Commerce | en_US |
| dc.identifier.uri | https://ir.avinuty.ac.in/handle/avu/3074 | |
| dc.lang | English | en_US |
| dc.publisher.name | CONSUMERISM IN INDIA; THE CHANGING PARADIGM OF CONSUMER PROTECTION | en_US |
| dc.publisher.type | National | en_US |
| dc.title | A Study on factors Influence on Attitude and Brand Recognition toward Purchase Intention of Online Marketing | en_US |
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