Explore Repercussion of Role Models on Entrepreneurial, Intention
| dc.category | Journal Article | |
| dc.contributor.author | Annapoorani, R | |
| dc.date.accessioned | 2017-04-06T22:11:49Z | |
| dc.date.available | 2017-04-06T22:11:49Z | |
| dc.date.issued | 2014 | |
| dc.department | Economics | en_US |
| dc.description.abstract | A decision to start a business is persuaded not only by individual characteristics but also through socializatio. :. Inspiration an individual had via family, school, peers, mass media, public opinion, volunteer groitps and spirituality play an imperative role in their career decision. However there is dearth o f stitdies on influence o f role models in mounting entrepreneurial inclination especially among students in South-Asian perspective. An attempt has been made to present a detailed empirical reconnaissance on effect o f role models in creating entrepreneurial intentions among postgraditate stitdents in India. The study employs iheAjzen ,’y theory ofplanned behaviour, in which intentions are regarded as upshots of attitudes, .subjective norms and perceived behavioural control. Data were compiled via questionnaire survey from 188 post-graduate students from science and non-science degree from a recognized university in Tamilnadu, India. Structural Equation Modelling (SEM) was worked-out to scrutinize the influence of role models on science and non-science postgraduate students ’ entrepreneurial intention and the antecedents of entrepreneurial intention. The oiucome of the survey divulged that there is a significant relationship) between the role models and level altitude, perceived behavioural control and subjective norms towards entrepreneurial activity. | en_US |
| dc.identifier.uri | https://ir.avinuty.ac.in/handle/avu/2834 | |
| dc.lang | English | en_US |
| dc.publisher.name | Journal of Social Review | en_US |
| dc.publisher.type | National | en_US |
| dc.title | Explore Repercussion of Role Models on Entrepreneurial, Intention | en_US |
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