Explore Repercussion of Role Models on Entrepreneurial, Intention
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Date
2014
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Abstract
A decision to start a business is persuaded not only by individual characteristics but also
through socializatio. :. Inspiration an individual had via family, school, peers, mass media,
public opinion, volunteer groitps and spirituality play an imperative role in their career
decision. However there is dearth o f stitdies on influence o f role models in mounting
entrepreneurial inclination especially among students in South-Asian perspective. An attempt
has been made to present a detailed empirical reconnaissance on effect o f role models in
creating entrepreneurial intentions among postgraditate stitdents in India. The study employs
iheAjzen ,’y theory ofplanned behaviour, in which intentions are regarded as upshots of attitudes,
.subjective norms and perceived behavioural control. Data were compiled via questionnaire
survey from 188 post-graduate students from science and non-science degree from a recognized
university in Tamilnadu, India. Structural Equation Modelling (SEM) was worked-out to
scrutinize the influence of role models on science and non-science postgraduate students ’
entrepreneurial intention and the antecedents of entrepreneurial intention. The oiucome of
the survey divulged that there is a significant relationship) between the role models and level
altitude, perceived behavioural control and subjective norms towards entrepreneurial activity.