A Study on Customers’ Satisfaction Towards Fast Food Products (With Special Reference to Domino’s Pizza)
| dc.category | Journal Article | |
| dc.contributor.author | Deivanai, P | |
| dc.date.accessioned | 2017-04-12T00:53:31Z | |
| dc.date.available | 2017-04-12T00:53:31Z | |
| dc.date.issued | 2013 | |
| dc.department | Commerce | en_US |
| dc.description.abstract | In today's world, Fast food is something that almost everyone, right from kids to the oldies, loves, and talks about fast food, and the mention of a pizza is almost inevitable. Fast food is one of the world’s fastest growing food types. The main objectives of study to identify the overall satisfaction level among the customers in Domino’s Pizza Centre. The purpose of this study is to explain the methodology adopted to achieve the objective of the study. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Domino’s Pizza. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Domino’s Pizza. This study mainly depends upon the primary data which have been collected from 120 respondents during the month of January and February 2012.The raw data collected and carefully classified, edited and tabulation for this analysis. The analysis table were prepared analysis and interpretation was made on the basis of percentage. Some of the questions was scored on five point Likerts scale, and calculate the Chi square. Descriptive, Garrett Ranking methods were used for this research. | en_US |
| dc.identifier.uri | https://ir.avinuty.ac.in/handle/avu/3109 | |
| dc.lang | English | en_US |
| dc.publisher.name | Journal of International Academic Research for Multidisciplinary | en_US |
| dc.publisher.type | International | en_US |
| dc.title | A Study on Customers’ Satisfaction Towards Fast Food Products (With Special Reference to Domino’s Pizza) | en_US |
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