A Study on Customers’ Satisfaction Towards Fast Food Products (With Special Reference to Domino’s Pizza)
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2013
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Abstract
In today's world, Fast food is something that almost everyone, right from kids to the
oldies, loves, and talks about fast food, and the mention of a pizza is almost inevitable. Fast
food is one of the world’s fastest growing food types. The main objectives of study to
identify the overall satisfaction level among the customers in Domino’s Pizza Centre. The
purpose of this study is to explain the methodology adopted to achieve the objective of the
study. The required data for the study was collected from both primary and secondary
sources. The primary data were collected through questionnaire and analysis consumer
perception towards Domino’s Pizza. The required data for the study was collected from both
primary and secondary sources. The primary data were collected through questionnaire and
analysis consumer perception towards Domino’s Pizza. This study mainly depends upon the
primary data which have been collected from 120 respondents during the month of January
and February 2012.The raw data collected and carefully classified, edited and tabulation for
this analysis. The analysis table were prepared analysis and interpretation was made on the
basis of percentage. Some of the questions was scored on five point Likerts scale, and
calculate the Chi square. Descriptive, Garrett Ranking methods were used for this research.