Development and Challenges Faced by Fast Food Entrepreneurs in Madurai
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Date
2013
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Abstract
Entrepreneurs play a key role in the Economic development o f a country. Importance o f
development of entrepreneurship as an ingredient of economic development has been recognized a long
time back. Entrepreneurship development has become extremely important in achieving the goals of all
around development in the country. This paper focuses on the factors responsible for setting up o f fast
food industry and a problem faced by entrepreneurs in this industiy. The main objectives of the study are
to analyse the factors responsible for setting up of fast food units and to analysis the dimensions of
challenges faced by entrepreneurs in fast food industry. Entrepreneurship is dependent on the
demographic factors of entrepreneurs like Age, Sex, Educational Qualification and previous occupation.
The data were collected using primary as well as secondary sources. The data collected and analyze with
the help o f statistical tools like percentage, and Likerts five point techniques. The study offers suggestions
and findings on the basis o f development o f Fast food industries. The sample for the study consists o f 150
fast food unit entrepreneurs were selected using convenience sampling method. Hence, there is a great
scope for these industries in the future based on the awareness o f convenience and hygienic factors.