fEmpirical Assessment of a Modified Technology Acceptance Model Emerging Economy: An Assessment from the Perspective of Indian Consumers”
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Date
2011
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Abstract
Information technology Services is considered as the key driver for the changes taking place
around the world. The shift from the formal banking to e-banking has been a 'leap' change. This smdy
determines the factors influencing the consumer’s adoption of c-banking in India and hence investigates the
influence of perceived usefulness, perceived ease of use and perceived risk on use of c-banking. It is an
essential part of a bank’s strategy formulation process in an emerging economy like India. Survey based
questionnaire design with empirical test was carried out, The results have supported the hypothesis that banks
need to highlight the benefits of e-banking, make it easy to use, and enhance its security to improve
consumers’ trust.