Browsing by Author "Shanthi, P"
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- ItemAtospheric Impact on mall image from Customer Perspective(2015) Shanthi, P
- ItemAwareness of Green products among Urban Residents in Coimbatore(2015) Shanthi, PConsumer behavior focuses on how individuals make decisions to spend their available resources on consumption-related items. Meeting the needs of the consumer is the primary challenge that every marketer faces. Certain products were found to be harmful to the earth’s atmosphere. The products which would cause less or no damage to the environment as called green products. The study determines to find out the level of awareness on green products amongst urban residents of Coimbatore. A survey was conducted to gather the responses through interview schedule from sample respondents with the main objective is to explore the awareness of consumer towards eco-friendly products. The primary data were collected from 100 respondents who were selected based on simple random sampling method, from the customer data base of a specialty shop dealing green products in Coimbatore and telephonic interviews were conducted. The data were analyzed using descriptive statistics and chi-square test. The demographic characteristics of consumer behavior were examined and associated with their level of awareness about eco-friendly products. It was found that there is a need for green product advertising, especially the government to improve on their message delivery, information about the significance of environmental consciousness for the urban residents to respond and reflect in their buying behavior.
- ItemAwareness of Rural Women towards Financial Inclusion Schemes(2014) Shanthi, PFinancial Inclusion is an integral part of the growth process. It is critical for achieving inclusive economic growth and only such a growth is sustainable. It is an acknowledged fact that Indian economy is one of the fastest growing economies in the world. Majority of the population in India resides in rural areas. Thus development of rural India is a key for economic development. Credit is one of the very important inputs of economic development. Micro Finance, Self-Help Groups and Financial Inclusion are the three dimensional approach to eliminate poverty and ensure rural development. No-frill account has emerged as a powerful tool for financial inclusion, which links low income groups with banks. In India, Micro Finance is dominated by the SHGs through bank linkage programme. Through a cost effective mechanism it aims at providing financial services to the unreached poor. The proximity of the financial service is another fact and also due to most of the excluded consumers who are unaware of the bank’s products, which are beneficial for them. To analyze the association between the social economic status and level of awareness toward financial inclusion. Sample of 300 respondents, particularly rural women belonging to weaker section of the society were selected from five villages in Sulur taluk of Coimbatore district using simple random sampling. The primary data were collected through a well structured interview schedule. The data were analysed through Percentage, Mean and F ratio. The results revealed that Financial inclusion programs must emphasize the active participation of women to maximize impact. Specifically targeting women’s training coupled with financial education to increase women’s access to simple and affordable savings services should be an integral part of any financial inclusion strategy.
- ItemAwareness of Rural Women towards Financial Inclusion Schemes(2014) Shanthi, PFinanciai Inclusion is an integral part o f the growth process. It is critical for achieving inclusive economic growth arid only such a growth is sustainable. It is an acknowledged fact that Indian economy is one o f the fastest growing economies in the world. Majority o f the population in India resides in rural areas. Thus development o f rural India is a key for economic development. Credit is one o f the veiy important inputs o f economic development. Micro Finance, Self-Help Groups and Financial Inclusion are the three dimensional approach to eliminate poverty and ensure rural development No-frill account has emerged as a powerful tool for financial inclusion, which links low income groups with banks. In India, Micro Finance is dominated by the SHGs through bank linkage programme. .Through a cost effective mechanism it aims at providing financial services to the unreached poor. The proximity o f the 'financial seivice is another fact and also due to most o f the excluded consumers who are unaware o f the bank’s products, which are beneficial for them. To analyze the association between the social economic status and level o f ^awareness toward financial inclusion. Sample o f 300 respondents, particularly rural women belonging to weaker ^section o f the society were selected from five villages in Sulur taluk o f Goimbatore district using simple random •isampling. The primaty data were collected through a well structured interview schedule. The data were analysed ‘through Percentage, Mean and F ratio. The results revealed that Financial inclusion programs must emphasize the iactive participation o f women to maximize impact. Specifically targeting women’s training coupled with financial {education to increase women’s access to simple and affordable savings services should be an integral part o f any {financial inclusion strategy.
- ItemAwareness on Financial Inclusion Among Low Income Households(2017) Shanthi, PFinancial inclusion mainly for the poor who have not brought under the umbrella of formal financial institutional support and getting them out of the clutches of local money leaders The Report of the Committee on Financial Inclusion in India, 2008 define financial inclusion as the process of ensuring access to financial services and timely and adequate credit where needed by vulnerable such as weaker sections and low income group at an affordable cost The Government of India through the banking system derived important schemes meant to facilitate financial inclusion among its subjects, namely No frill account, Kisan Credit Card (KCQ, General Purpose credit Card (GCC) and dispensing micro credit through formation and credit linkage of Self Help Group. The study employed stratified random sampling technique to select318 respondents in urban and 282 respondents in rural and data were collected by well structured questionnaires and interview schedule. The Liker's scaling technique used for this study area. The result showed that, Low to moderate level awareness was prevailing among the entire sample respondents as to the features of these schemes. The study suggested that in order to cater to the needs of the urban respondents, Government should give special attention to financial schemes as it is not properly reached to huge both urban and rural low income population. Proper training to the agent, frequent inspection to avoid for fraud etc. One essential to create a awareness and provide education on financial services and also avoid in delay loan sanction and reduce the procedure, use of technology for spot collection and withdrawal of money, could be beneficial.
- ItemBehaviour of Urban ResidentsTowards Organic Food Products(2011) Shanthi, P
- ItemBusiness Administration(2013) Shanthi, P
- ItemConsumers’ Shopping Behaviour of Fast Moving Consumer Goods in Rural Communities(2011) Shanthi, PThe rural market with its vast size and demand base offers great opportunities to marketers. Two-thirds o f the countries consumers live in the rural area and almost half o f the national income is generated in rural market. Rural marketing is a process o f delivering better standard o f living and cpiality o f life to the rural environment taking into consideration the prevailing rural milieu. Rural marketing has a scenario which is entirely different from that o f the urban market. According National Council for Economic Research, the market penetration o f Fast Moving Consumer Goods (FMCG) in rural India is on increase. The products which have the quick turnover and relatively low cost are known as fast moving consumer goods and that get replaced within a year The present .study entitled "Consumers' Shopping Behaviour Of Fast Moving Consumer Goods In Rural Communities ” was carried out with the respective o f analyzing the buyer behaviour in rural markets. The study was carried out with the sample size o f 300 rural consumer o f FMCG selected based on non probability .sampling method namely convenience sampling, from the study area Therampalayam, a rural area in Mettupalayam taluk of Coimbatore city. The data were collected using a structured interview schedule and analysed using descriptive statistics, non parametric test such as Chi-square test,^^ Friedman two-way and factor analysis. It is concluded that the approach strategies and marketing%nx need to be modified and examined from rural consumer perspective to be .succe.s.sful in the rural mdP>k^ts. li is concluded that the approach strategies and marketing mix need to he modified and examined from rural consumer perspective to he succes.sful in the rural mgrkets.
- ItemConvergence of ICT In Business Augmentation " In Rural Market Segment(2014) Shanthi, P
- ItemCorparate Social Reponsibility An Indian Perspective(2014) Shanthi, P
- ItemCustomer Perception Towards High and Low Involvement Product Categories(2017) Shanthi, Pn today’s competitive market, having a well-thought marketing strategy is a key contribution to corporate success. There is enormous variability in the customers buy and use products .The purpose of the study is to understand the customer perception towards high and low involvement product categories and their purchase behavior. Descriptive research was used for the study. The data were collected from primary and secondary sources. Primary data were collected with the help of a structured interview schedule from 150 respondents and were analyzed using the statistical tools namely Descriptive statistics and Garrate ranking. The study shows that the company has to pay maximum attention to the quality , similarity of the products in high involvement category and target the customers in search of new products and innovativeness is found to be a major constituent of low involvement product category.
- ItemCustomer Perception Towards High and Low Involvement Product Categories(2017) Shanthi, PIn today’s competitive market, having a well-thought marketing strategy is a key contribution to corporate success. There is enormous variability in the customers buy and use products .The purpose of the study is to understand the customer perception towards high and low involvement product categories and their purchase behavior. Descriptive research was used for the study. The data were collected from primary and secondary sources. Primary data were collected with the help of a structured interview schedule from 150 respondents and were analyzed using the statistical tools namely Descriptive statistics and Garrate ranking. The study shows that the company has to pay maximum attention to the quality , similarity of the products in high involvement category and target the customers in search of new products and innovativeness is found to be a major constituent of low involvement product category.
- ItemCustomer Reference as a Tool for Business Promotion -An Empirical Analysis(2016) Shanthi, PCustomer references are important as buyers frequently seek peer advice in purchasing high value products and services in both business to business and consumer environments. The study focuses on the practices and functions of customer reference marketing and on the ways through which customer references can be deployed as marketing assets. By identifying the practices and functions related to customer reference marketing the paper deepens understanding of this highly relevant but relatively underresearched marketing phenomenon and contributes to the literature on customer-based marketing assets.
- ItemCustomer Relationship Management in Lilt Insurance Corporation o f India Paving Wa) for Financial Inclusion among Wom en(2010) Shanthi, PCusloniei Relationship Management is a process which can enhance the efliciency o f tJie Inalan limn., f i ' sector especially insurance. Financial inclusion represents reliable access to att'ordable savings, insurance .'•mi, • x. loans and remittances. I t primarily implies access to insurance services, deposits, bank accounts, etc. The esii iu c t inclusion o f women and their view o f customer relationship maintained b y the Life Insurance Corporation o f India aii the issues covered in this study. The researcher has collected the information with the help o f Interview Sebedid, from TJO women respondents. A non-probability sampling procedure was used to select sample rcspondenl.x 1 he study is conducted in Coimbatore City o f Tamilnadu. Majority o f the respondents ranked Life Insurance PoHi ics lirst among all other Investment options. 'The overall satisfactions o f the respondents about th e services at the / /( agent’s were te sted through t-te st and analysis o f variances. I t is te sted based on the criteria’s such as respondent* Age, Education, Annual Income, and the Life Policy schemes, preferred b y them.
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