Browsing by Author "Deivanai, P"
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Item Analysis of Financial Health of Selected Firms in Textile Industry(2018-04) Gayathri, R; Deivanai, PItem Analytical Study of Foreign Directinvestment in Indian Retail Sectors(2014) Deivanai, PItem Consumer Preference and Attitude towards Pop-up Advertising(2017-04) Sripriya, K; Deivanai, PItem Consumers Transition of Traditional Product Convention Towards Organic Food Products(2023-05) Sabitha, N; Deivanai, PItem Development and Challenges Faced by Fast Food Entrepreneurs in Madurai(2013) Deivanai, PEntrepreneurs play a key role in the Economic development o f a country. Importance o f development of entrepreneurship as an ingredient of economic development has been recognized a long time back. Entrepreneurship development has become extremely important in achieving the goals of all around development in the country. This paper focuses on the factors responsible for setting up o f fast food industry and a problem faced by entrepreneurs in this industiy. The main objectives of the study are to analyse the factors responsible for setting up of fast food units and to analysis the dimensions of challenges faced by entrepreneurs in fast food industry. Entrepreneurship is dependent on the demographic factors of entrepreneurs like Age, Sex, Educational Qualification and previous occupation. The data were collected using primary as well as secondary sources. The data collected and analyze with the help o f statistical tools like percentage, and Likerts five point techniques. The study offers suggestions and findings on the basis o f development o f Fast food industries. The sample for the study consists o f 150 fast food unit entrepreneurs were selected using convenience sampling method. Hence, there is a great scope for these industries in the future based on the awareness o f convenience and hygienic factors.Item Impulse Buying Behaviour towards Social Media Marketing in Coimbatore District(2021-01) Kiruthikalatha, N; Deivanai, PItem Microfinance -A Tool for Poverty Eradication Through Self Help Groups(2011) Deivanai, PItem Profitability Analysis Of Selected Public Sector Banks(2018-04) Princy Epsiba, A; Deivanai, PItem A Study of Customer Perception towards Pizza (With Special Reference to Domino’s Pizza, Coimbatore)(2012-04) Priyadharsini, A; Deivanai, PItem A Study on Consumer Behaviour towards Fast Food Products with Special Reference to Domino’s Pizza(2013) Deivanai, PIn today's world, Fast food is something that almost everyone, right from kids to the oldies, loves, and talks about fast food, and the mention of a pizza is almost inevitable. Fast food is one of the world’s fastest growing food types. The main objectives of .study to identify the overall satisfaction level among the customers in Domino’s Pizza Centre. The purpose of this study is to explain the methodology adopted to achieve the objective of the study. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Domino’s Pizza. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Domino’s Pizza. This study mainly depends upon the primary data which have been collected from 120 respondents during the month of January and February 20l2.The raw data collected and carefully classified, edited and tabulation for this analysis. The analysis table were prepared analysis and interpretation was made on the basis of percentage. Some of the questions was scored on five point Likerts scale, and calculate the Chi square, Descriptive, Garrett Ranking methods were used for this research.Item A Study on Consumer’s Purchase Behaviour towards Malls Shopping in Coimbatore District(2013-05) Sudha, D; Deivanai, PItem A Study on Customers Brand Preference towards Baby Care Product in Coimbatore District(2013-04) Bhuvneswari, S; Deivanai, PItem A Study on Customers’ Satisfaction Towards Fast Food Products (With Special Reference to Domino’s Pizza)(2013) Deivanai, PIn today's world, Fast food is something that almost everyone, right from kids to the oldies, loves, and talks about fast food, and the mention of a pizza is almost inevitable. Fast food is one of the world’s fastest growing food types. The main objectives of study to identify the overall satisfaction level among the customers in Domino’s Pizza Centre. The purpose of this study is to explain the methodology adopted to achieve the objective of the study. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Domino’s Pizza. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Domino’s Pizza. This study mainly depends upon the primary data which have been collected from 120 respondents during the month of January and February 2012.The raw data collected and carefully classified, edited and tabulation for this analysis. The analysis table were prepared analysis and interpretation was made on the basis of percentage. Some of the questions was scored on five point Likerts scale, and calculate the Chi square. Descriptive, Garrett Ranking methods were used for this research.Item A Study on Determinants of Customer Satisfaction Towards Fast Food Industries in Madurai District(2013) Deivanai, Pd'he fast food industry is still a large and diverse industry with plenty of opportunity. As one would hope, challenge is being answered with innovation, and fast food franchises are responding with new offerings, pricing and strategies to lure consumers back in. Non-traditional fast food franchises are springing up and gaining traction, and more creativity will always be welcome! Consumers are now on the look-out for new ways to eat fast and healthy. And as the industry continues to evolve and the economy strengthens, fast food franchise profitability will continue to grow. The main objectives of study to identify the overall satisfaction level among the customers in Fast food Centre. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Fast food products. This study mainly depends upon the primary data which have been collected from 600 respondents during the month of January and February 2012. The raw data collected and carefully classified, edited and tabulation for this analysis. The analysis table were prepared analysis and interpretation was made on the basis of percentage. Some of the questions was scored on five point Likerts scale, and calculate the Chi square, Descriptive, Garrett Ranking methods were used for this research.Item A Study on Development of Fast Food Industry in Madurai District(2012) Deivanai, PItem A Study on Effect of Visual Merchandising influence on Buying Behaviour of Consumer in Retail Store(2015-03) Pradeepa, T; Deivanai, P