Consumer Behaviour Towards the Purchase of Laptops

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dc.categoryJournal Article
dc.contributor.authorGeetha, D
dc.date.accessioned2017-04-13T17:41:52Z
dc.date.available2017-04-13T17:41:52Z
dc.date.issued2014
dc.departmentCommerceen_US
dc.description.abstractLaptop industry in India is well established and is flourishing lastly. There are various leading brands. A consumer considers many aspects, before buying a laptop. An analysis of the factors influencing the consumer's purchase decision of laptops throws light on their preferences and requirements. This will help the laptop marketers to understand the consumer preferences and to increase their market share. Hence a detailed research study has been conducted on the factors influencing consumers purchase decision of laptops in Coimbatore during 2013. The objective is to find out the factors that influence the purchase of branded laptops and offer suggestions. A sample of 300 laptop customers are selected in Coimbatore. The primary and secondary data were collected. The data was analysed with relevant statistical tools like factor analysis, chi-square test and ranking technique. This study presents practical suggestions to improve laptop features that will help laptop manufacturers to develop brand management strategies and to enhance their sales. The growing laptop industry contributes significantly our economy by supporting, efficiently educational and industrial sectors.en_US
dc.identifier.urihttps://ir.avinuty.ac.in/handle/avu/3173
dc.langEnglishen_US
dc.publisher.nameResearch Highlightsen_US
dc.publisher.typeNationalen_US
dc.titleConsumer Behaviour Towards the Purchase of Laptopsen_US
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