Motivational Factors as a Strategy for Entrepreneurial Development among Women in Coimbatore District
| dc.category | Journal Article | |
| dc.contributor.author | Jansi Rani, R | |
| dc.date.accessioned | 2017-03-03T18:42:06Z | |
| dc.date.available | 2017-03-03T18:42:06Z | |
| dc.date.issued | 2014 | |
| dc.department | Extension Education | en_US |
| dc.description.abstract | Factors such as economic needs, challenges to satisfy the personality traits, utilizing the knowledge gained and utilizing the leisure time effectively are largely responsible for women entrepreneurship. Currently, women are at a historical compulsion to revise and redefine their values and roles at home and outside. A new pattern o f economy, a new social order and new ways o f thinking, largely fashioned by Science and Technology, are further more responsible for women entrepreneurship. The motivating factors responsible for the development o f women entrepreneurs. These motivating factors include: ambition to be highly educated, success stories o f other women entrepreneurs, strong desire to excel in the competitive market, desire to work on par with their male counterparts and visualizing the scope o f steady income from the venture. In this backdrop, a study on “Motivational Factors as a Strategy for Entrepreneurial Development among Women in Coimbatore District” was taken up. It was found that Women have the potential and will to establish and manage enterprises o f their own. What they need is encouragernent and support from the family members, government, society and male counterpart. With the right assistance from varied groups mentioned above, they can join the mainstream o f national economy and thereby contribute to the economic growth. | en_US |
| dc.identifier.uri | https://ir.avinuty.ac.in/handle/avu/1836 | |
| dc.lang | English | en_US |
| dc.publisher.name | Excel India Publishers | en_US |
| dc.publisher.type | National | en_US |
| dc.title | Motivational Factors as a Strategy for Entrepreneurial Development among Women in Coimbatore District | en_US |
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