A Study on Determinants of Customer Satisfaction Towards Fast Food Industries in Madurai District
| dc.category | Journal Article | |
| dc.contributor.author | Deivanai, P | |
| dc.date.accessioned | 2017-04-12T01:00:17Z | |
| dc.date.available | 2017-04-12T01:00:17Z | |
| dc.date.issued | 2013 | |
| dc.department | Commerce | en_US |
| dc.description.abstract | d'he fast food industry is still a large and diverse industry with plenty of opportunity. As one would hope, challenge is being answered with innovation, and fast food franchises are responding with new offerings, pricing and strategies to lure consumers back in. Non-traditional fast food franchises are springing up and gaining traction, and more creativity will always be welcome! Consumers are now on the look-out for new ways to eat fast and healthy. And as the industry continues to evolve and the economy strengthens, fast food franchise profitability will continue to grow. The main objectives of study to identify the overall satisfaction level among the customers in Fast food Centre. The required data for the study was collected from both primary and secondary sources. The primary data were collected through questionnaire and analysis consumer perception towards Fast food products. This study mainly depends upon the primary data which have been collected from 600 respondents during the month of January and February 2012. The raw data collected and carefully classified, edited and tabulation for this analysis. The analysis table were prepared analysis and interpretation was made on the basis of percentage. Some of the questions was scored on five point Likerts scale, and calculate the Chi square, Descriptive, Garrett Ranking methods were used for this research. | en_US |
| dc.identifier.uri | https://ir.avinuty.ac.in/handle/avu/3110 | |
| dc.lang | English | en_US |
| dc.publisher.name | International Journal of Marketing Research Review | en_US |
| dc.publisher.type | International | en_US |
| dc.title | A Study on Determinants of Customer Satisfaction Towards Fast Food Industries in Madurai District | en_US |
Files
Original bundle
1 - 1 of 1