CUSTOMER PROFILE AND VIEWS OF THE SELECTED AMMA UNAVAGAM IN COIMBATORE AND CHENNAI
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Date
2014
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Abstract
Tke \W orU economy is more integrated
with faster communication and henceforth
diet transition is more inevitable. This
study expresses the views of the customers
on the budget canteen amma unavagam,
which is a food subsidization programme
enacted by the Government of Tamil Nadu.
The study was undertaken w ith the
objective to elicit opinion from customers on
the quahty, quantity, pricing and hospitality
at the food service in Coimbatore and
Chennai. A total of 400 customers in
Coimbatore and Chennai were approached
to elicit the demographic profile and views
on quality of the food service with a
questionnaire. Customers showed a high
level of satisfaction to the subsidized food
service as it tracks the development of Below
Poverty Line Population groups. Customers
also offered suggestions that would help tire
growth of the food service with greater
customer satisfaction.