Customer Reference as a Tool for Business Promotion -An Empirical Analysis

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dc.categoryConference Proceedings
dc.contributor.authorShanthi, P
dc.date.accessioned2018-06-13T10:55:50Z
dc.date.available2018-06-13T10:55:50Z
dc.date.issued2016
dc.departmentCommerceen_US
dc.description.abstractCustomer references are important as buyers frequently seek peer advice in purchasing high value products and services in both business to business and consumer environments. The study focuses on the practices and functions of customer reference marketing and on the ways through which customer references can be deployed as marketing assets. By identifying the practices and functions related to customer reference marketing the paper deepens understanding of this highly relevant but relatively underresearched marketing phenomenon and contributes to the literature on customer-based marketing assets.en_US
dc.identifier.isbn9789384234836
dc.identifier.urihttps://ir.avinuty.ac.in/handle/avu/3883
dc.langEnglishen_US
dc.publication.categoryConference Proceedingsen_US
dc.publisher.nameProceedings of the International Conference on Re-Engineering Business Concepts and Rapid Changes in Worldwide Business Patternsen_US
dc.publisher.typeInternationalen_US
dc.titleCustomer Reference as a Tool for Business Promotion -An Empirical Analysisen_US
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