Consumer Awareness towards Ready Made Garments
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Date
2011
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Abstract
Clothing offers a vast array of goods which are different in kind and quality. As
wide ranges of garments are available in the market and hundreds of new
products are added everyday, a consumer is totally confused in making the right
selection for the end use. Even literate consumers are facing similar problem.
They also face problems in care of apparel and ability to understand the care
labels and symbols. Selected consumers were educated to bring awareness of
selection, factors to be considered in selection, care labels and care symbols.
Better results were obtained through the programme. Consumer awareness was
created and it was felt very useful by them.