AULIB-IR Central Library :: Browsing by Author "Jansi Rani, R"

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Basics of Apparel Designing

(2011) Vasantha, K; Jansi Rani, R

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Challenges of Women Entrepreneurs

(2012) Jansi Rani, R

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Challenges of Women Entrepreneurs in Service Trade and Manufacturing Sectors of Coimbatore District

(2013) Jansi Rani, R

In India, women constitute 48 per cent o f the total population. They constitute 84 per cent o f the rural unemployed sector and 77 per cent o f the total unemployed sector. Women in India are characterized by low levels o f education, income, employment and entrepreneurship. In the total women population o f India, about 28 per cent are working women and the percentage o f self-employed women constitutes 57 per cent o f the total self-employed people. (Balu, 2008). Participation o f women in income generating activities is also necessary due to the economic pressure the families are facing to improve the quality o f life. Entrepreneurship may be regarded as a powerful tool for economic development o f a predominantly agricultural country like India (Jaswal, 2006). With regard to social and cultural difficulties, even qualified women do not enter into employment due to changing business environment. The emergence o f women entrepreneurs would promote growth in industrial development, bring out socio-economic reforms, ensure better family living conditions and ultimately increase the status o f women in the society (Chudhari, 2005).

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Effectiveness of Labour Welfare Measures in Murugan Mills

(2019-04) Dharani Priya, V; Jansi Rani, R

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Motivational Factors as a Strategy for Entrepreneurial Development among Women in Coimbatore District

(2014) Jansi Rani, R

Factors such as economic needs, challenges to satisfy the personality traits, utilizing the knowledge gained and utilizing the leisure time effectively are largely responsible for women entrepreneurship. Currently, women are at a historical compulsion to revise and redefine their values and roles at home and outside. A new pattern o f economy, a new social order and new ways o f thinking, largely fashioned by Science and Technology, are further more responsible for women entrepreneurship. The motivating factors responsible for the development o f women entrepreneurs. These motivating factors include: ambition to be highly educated, success stories o f other women entrepreneurs, strong desire to excel in the competitive market, desire to work on par with their male counterparts and visualizing the scope o f steady income from the venture. In this backdrop, a study on “Motivational Factors as a Strategy for Entrepreneurial Development among Women in Coimbatore District” was taken up. It was found that Women have the potential and will to establish and manage enterprises o f their own. What they need is encouragernent and support from the family members, government, society and male counterpart. With the right assistance from varied groups mentioned above, they can join the mainstream o f national economy and thereby contribute to the economic growth.