Browsing by Author "Geetha, K T"

Now showing 1 - 20 of 65
  • No Thumbnail Available
    Item
    Acceptance of E-Banking Among Customers (An Empirical Investigation in India)
    (2010) Geetha, K T
    Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. Banking institutions are facing competition not only from each other but also from non-bank, financial; intermediaries as well as from alternative sources of financing. Anpther strategic challenge facing banking institutions today is the growing and changing needs and expectations of consumers iii tandem with increased education levels and growing wealth. Consumers are becoihing increasingly discerning and have become more involved in their financial decisions. This paper investigates the factors which are affecting the acceptance of ebanking services among the customers and also indicates level of concern regarding security and privacy issues in Indian context...Primary data was collected from 200 respondents through a structured questionnaire. Descriptive statistics was laised to explain demographic profile of respondents and Factor and Regression analyses were used to know the factors affecting e-banking services among customer in India. The finding depicts many factors like security and privacy and awareness level increased the acceptance of e-banking services among Indian customers. The finding shows that if banks provide them necessary guidance and ensure safety of their accounts, customers are willing to adopt e-banking
  • No Thumbnail Available
    Item
    Acceptance of E-Banking Among Customers (An Empirical Investigation in India)
    (2012) Geetha, K T
    Financial liberalization and technology revolution have allowed the developments of n< and more efficient delivery and processing channels as well as more innovative products a services in banking industry. Banking institutions are facing competition not only from each oth but also from non-bank financial intermediaries as well as from alternative sources of financin ['Another strategic challenge facing banking institutions today is the growing and changing neC' Biid expectations of consumers in tandem with increased education levels and growing wealt Consumers are becoming increasingly discerning and have become more involved in the I financial decisions. This paper investigates the factors which are affecting the acceptance of i I banking services among the customers and also indicates level of concern regarding security an privacy issues in Indian context. Primary data was collected from 200 respondents through itructured questionnaire. Descriptive statistics was !■ used to explain demographic profile ( respondents and Factor and Regression analyses were used to know the factors affecting e-bankin |icrvices among customer in India. The finding depicts many factors like security and privacy an I'ftwareness level increased the acceptance of e-banking services among Indian customers, fh' Ifinding shows that if banks provide them necessary guidance and ensure safety of their accounts I'CUStomers are willing to adopt e-banking,
  • No Thumbnail Available
    Item
    Acceptance of E-Banking Among Customers (An Empirical Investigation in India)
    (2012) Geetha, K T
    Financial liberalization and technology revolution have allowed the developments of n< and more efficient delivery and processing channels as well as more innovative products a services in banking industry. Banking institutions are facing competition not only from each oth but also from non-bank financial intermediaries as well as from alternative sources of financin ['Another strategic challenge facing banking institutions today is the growing and changing neC' Biid expectations of consumers in tandem with increased education levels and growing wealt Consumers are becoming increasingly discerning and have become more involved in the I financial decisions. This paper investigates the factors which are affecting the acceptance of i I banking services among the customers and also indicates level of concern regarding security an privacy issues in Indian context. Primary data was collected from 200 respondents through itructured questionnaire. Descriptive statistics was !■ used to explain demographic profile ( respondents and Factor and Regression analyses were used to know the factors affecting e-bankin |icrvices among customer in India. The finding depicts many factors like security and privacy an I'ftwareness level increased the acceptance of e-banking services among Indian customers, fh' Ifinding shows that if banks provide them necessary guidance and ensure safety of their accounts I'CUStomers are willing to adopt e-banking,
  • No Thumbnail Available
    Item
    Assessment of a Modified Technology Acceception among E-banking Customers in Coimbatore
    (2012) Geetha, K T
    Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. A strategic challenge facing banking institutions today is the growing and changing needs and expectations of consumers in tandem with increased education levels and growing wealth. Consumers are becoming increasingly discerning and have become more involved in their financial decisions. This study determines the factors influencing the consumer’s adoption of e-banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceived risk on use of e-banking. It is an essential part of a bank’s strategy formulation process in an emerging economy like India. Survey based questionnaire design with empirical test was carried out. The results have supported the hypothesis that banks need to highlight the benefits of e-banking, make it easy to use, and enhance its security to improve consumers’ trust.
  • No Thumbnail Available
    Item
    Assessment of a Modified Technology Acceptance Model among E-banking Customers in Coimbatore City
    (2012) Geetha, K T
    Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. A strategic challenge facing banking institutions today is the growing and changing needs and expectations of consumers in tandem with increased education levels and growing wealth. Consumers are becoming increasingly discerning and have become more involved in tbeir financial decisions. This study determines the factors influencing the consumer’s adoption of e-banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceived risk on use of e-banking. It is an essential part of a bank’s strategy formulation process in an emerging economy like India. Survey based questionnaire design with empirical test was carried out. The results have supported the hypothesis that banks need to highlight the benefits of e-banking, make it easy to use, and enhance its security to improve consumers’ trust.
  • No Thumbnail Available
    Item
  • No Thumbnail Available
    Item
  • No Thumbnail Available
    Item
    Assessment of Mgnrega in Enhancing Quality of Life of Tribals in Karamadai Block in Coimbatore District
    (2014) Geetha, K T
    The study of tribal households has occupied a pre-eminent position in social sciences. The economic status of the tribal population is determined by a complex set of socio-economic, cultural, religious and ecological factors. There have been various attempts at the empirical levels to explain the nature and behaviour of the tribal population and to measure the nature of changes in their life style behaviour. While studies abound in explaining the socio-economic conditions of the tribal population and the impact of governmental measures in improving their economic status, very few studies have been done at the micro level in the State of Tamil Nadu. The present study, a modest attempt to explain the quality of life of tribal population in Coimbatore district, is an effort to collect research and evidence on their present conditions at the micro level. The analysis of quality of life index revealed that the tribal households, especially those living below the poverty line, had poor socioeconomic index and suggest the need to ameliorate their living standards by enhancing their income.
  • No Thumbnail Available
    Item
    Assessment of Mgnrega in Enhancing Quality of Life of Tribals in Karamadai Block in Coimbatore District
    (2014) Geetha, K T
    The study of tribal households has occupied a pre-eminent position in social sciences. The economic status of the tribal population is determined by a complex set of socio-economic, cultural, religious and ecological factors. There have been various attempts at the empirical levels to explain the nature and behaviour of the tribal population and to measure the nature of changes in their life style behaviour. While studies abound in explaining the socio-economic conditions of the tribal population and the impact of governmental measures in improving their economic status, very few studies have been done at the micro level in the State of Tamil Nadu. The present study, a modest attempt to explain the quality of life of tribal population in Coimbatore district, is an effort to collect research and evidence on their present conditions at the micro level. The analysis of quality of life index revealed that the tribal households, especially those living below the poverty line, had poor socioeconomic index and suggest the need to ameliorate their living standards by enhancing their income.
  • No Thumbnail Available
    Item
    Co-integration and Error Correction Models:The Temporal Causality between Wage and Productivity in the Wood and Wood Products Manufacturing sector in Tamilnadu
    (2012) Manonmani, M; Geetha, K T
    The present study attempts to analyse the problem at the regional level by concentrating on one particular state namely, Tamil Nadu. Further, there are few studies in the past that have attempted to analyse the productivity and wage relationship at individual industry level. A study o f the individual industries at regional level was therefore, attempted to have a better understanding o f the problem, so as to delineate the area for remedial action. The reference period o f the study was from 1979-80 to 2008-09. In order to clearly understand the links between wages and productivity in selected industries, this study has used a simple econometric analysis namely, step-wise regression i model. The wage-productivity relationship that existed in the manufacture o f Wood and Wood products in majority o f i the cases (either insignificant or negative) disproved the hypothesis that wage rate (Lnw) was significantly related to labour productivity (LnGVA/L). This explained the fact that there were factors other than those considered in [ this model that have influenced the real wage rate (Lnw) in this industry.
  • No Thumbnail Available
    Item
  • No Thumbnail Available
    Item
    Consumption Pattern Among the Selected Urban Slum Households in Coimbatore City
    (2016) Geetha, K T
    Consumption, in economic theory, means the final use of goods and services to satisfy human wants, needs and desires. It is a process of deriving utility from goods and services. Consumption is defined as the total value of expenditures on goods and services for the current use by the household sector (Henderson and Poole, 1991). Food being the foremost basic need gets priority in the patterns of expenditure of people, especially the poor classes. Access to food demands affordability which depends upon two factors, namely, income of the people and prices prevailing in the country. The study throws light on the impact of socio-economic determinants on consumption expenditure and to identity the determinants which distinguish the poor households from the non-poor households. Seventy five households were selected by adopting purposive sampling technique and Data were collected from primary source during the period November to December 2014 at Ukkadam in Coimbatore City. Data was analysed by using critical ratio test, stepwise regression analysis, Gini coefficient and discriminant analysis. The study found that poor households were characterised by poor socio-economic status reflected in low income, low literacy, low paying occupation and unhealthy living conditions.
  • No Thumbnail Available
    Item
  • No Thumbnail Available
    Item
    Customers’ Perception On ATM Usage In Coimbatore City
    (2014-03) Sagana, L; Geetha, K T
  • No Thumbnail Available
    Item
    Customer’s Intentions to Adopt Credit Cards In Coimbatore City - A Factor Analysis
    (2013) Geetha, K T; Malarvizhi, V
    In a constantly changing world o f today, where past is replaced by dynamic present and dynamic present is being replaced by more challenging future, the old ways o f doing things is no longer valid. Science and technology is changing the way financial institutions perform their transactions. Today’s banks are shaken by these technological changes. In this context, a micro level study assumes immense significance to assess the consumer’s reactions towards credit cards services with the following objectives; to study the Socio- Economic profile o f Credit card Users in Coimbatore city, to analyze Customer Satisfaction about Various in Credit card Services and to identify the Problems faced by the Customers in using in Credit card Services. The primary data was collected from 50 samples through adoptive purposive sampling technique by administrating a pre tested interview schedule during the period from January to February 2012. The data collected wai tabulated and analyzed by using Garrett ranking technique, Likerts’ Summated Scale and Factor Analysis. The findings o f the study revealed that convenient to use, customer care, emergencies were the major satisfying factors which were attracting adopters to adopt credit cards services.
  • No Thumbnail Available
    Item
  • No Thumbnail Available
    Item
  • No Thumbnail Available
    Item
    Domestic Women Workers In Urban Informal Sector In Coimbatore City
    (2013-05) Thirishila Devi, R; Geetha, K T
  • No Thumbnail Available
    Item
  • No Thumbnail Available
    Item
    Economic Cost & Profit Assessment of Poultry Farming in Namakkal District
    (2015) Malarvizhi, V; Geetha, K T
    Poultry farming in India has transformed from a mere tool of supplementary income and nutritious food for the family to the major commercial activity generating the required revenue. Changing food habits, rising income of the middle class Indian, presence of private players, rising market demand of the Indian poultry produce in the export market are some of the contributing factors to the growth of the industry. Therefore, the study intends to examine the socio-economic background of the poultry farmers; to analyze the investment, cost and profit of the farmers and to identity the problems faced by the farmers. The study based on primary and secondary data collected from 120 poultry farmers by adopting purposive sampling during November 2013 to January 2014. Cost of feeding constitutes a major problem to most of the poultry farmers as it accounts for a larger percentage of total cost of production, since poultry birds cannot do without food.