AULIB-IR Central Library :: Browsing by Author "Bindu, V T"

Coimbalorc is Tamil Nadu’s second largest city u ilh 0.5 million population and one ol'lndia's fastest growing metro cities There are more than 30.000 tiny, small, medium, and large industries and te.'ctile mills Coimhatore is the textile capital of South India It is also popularly known as the Manchester or Detroit of Southern India The city hosts global business meetings and business fairs, ll is the number one revenue district of the state with revenue crossing OOOOcorers per annum. Tlte heavy How olBusiness Tourists opens up opportunities for 1 lospitality Sectors in the city. Quality service delivery in the hotels enhances customer saiisfaction and thereby increasing the flow of business Tourists. In this background the present study has been undertaken to find the gap between the guests' expectation and experience. SnRVQUAl. (Parsuraman etal,l985) model dimensions (Tangibility, Reliability, Assurance, Responsiveness and Empathy) arc used to measure the gap of business tourists' pre-purehase belief and post-purchase evaluation, fhe study also gives an insight of business tourists' needs and wants and also gives pavement for customer oriented marketing.

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“A Study of Local Community Perception on Pilgrimage Tourism at Tiruchirappalli”

(2019-04) Alaghu Shubaa, P A; Bindu, V T

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A Study on Destination Image of Kerala as an Ayurvedic Healthcare Destination

(2012) Bindu, V T

Travel an'd health arc complimentaiy to each other. Recently there is a demand for stress relieving holidays as people preferred to go for particular holiday destinations where their health was also looked after and where they could rejuvenate themselves. Kerala identified this need and projected itself as a healthcare desvinaticn .The Present study concentrates mainly on Kerala's holistic healthcare system-Ayurvedn. Ayurveda plays a major role in Kerala's round the year tourism. The study is based on the fact that the growth in the health tourism definitely provides sustainable benefits to the Kerala tourism market. Destination image is generally considered as an important attribute in successful destination marketing. This paper aims to identify various destination features which contribute to build a positive destination image about Kerala as a healthcare destination and to understand the relationship between tourist perception and satisfaction. The study explores the destination image enhancement opportunities that exist between the tourist preferences and satisfaction in the desired healthcare service delivery.