Thilagamani, S2017-02-212017-02-212014https://ir.avinuty.ac.in/handle/avu/1679Tke \W orU economy is more integrated with faster communication and henceforth diet transition is more inevitable. This study expresses the views of the customers on the budget canteen amma unavagam, which is a food subsidization programme enacted by the Government of Tamil Nadu. The study was undertaken w ith the objective to elicit opinion from customers on the quahty, quantity, pricing and hospitality at the food service in Coimbatore and Chennai. A total of 400 customers in Coimbatore and Chennai were approached to elicit the demographic profile and views on quality of the food service with a questionnaire. Customers showed a high level of satisfaction to the subsidized food service as it tracks the development of Below Poverty Line Population groups. Customers also offered suggestions that would help tire growth of the food service with greater customer satisfaction.