Geetha, D2017-04-112017-04-112015https://ir.avinuty.ac.in/handle/avu/3086Micro insurance refers to the insurance of the low-income people. It is very different from the other types of the insurance available in the urban areas and it is a low value product. It requires different design and different distribution strategies. It also requires aetive involvement of an intermediate ageney representing the target community. Micro Insurance touches the low income people by helping them to cope with the life risks.